Fashion for the People: A History of Clothing at Marks & Spencer Rachel Worth

ISBN: 9781845201739

Published: January 15th 2007

Hardcover

224 pages


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Fashion for the People: A History of Clothing at Marks & Spencer  by  Rachel Worth

Fashion for the People: A History of Clothing at Marks & Spencer by Rachel Worth
January 15th 2007 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 224 pages | ISBN: 9781845201739 | 8.42 Mb

Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with fashion? Drawing on previously unpublished company archives, Fashion for the People considers the companys contribution toMoreMarks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with fashion? Drawing on previously unpublished company archives, Fashion for the People considers the companys contribution to British--and, since the 1970s, international--fashion.

The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion.

Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.



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