Business Without Borders: A Strategic Guide to Global Marketing Donald A. DePalma

ISBN: 9780976516903

Published: December 1st 2004

Paperback

268 pages


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Business Without Borders: A Strategic Guide to Global Marketing  by  Donald A. DePalma

Business Without Borders: A Strategic Guide to Global Marketing by Donald A. DePalma
December 1st 2004 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 268 pages | ISBN: 9780976516903 | 10.12 Mb

Before the Web, only giants such as Ford, McDonalds, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community. Now, thanks to the power of the Internet to transcend space, time, and borders, virtually any company can market its products or services anywhere in the world. However, as global Web-marketing expert Don DePalma explains in this groundbreaking guide, just having a Web site isnt enough - in order to make your company a global player, youve got to think globally and interact locally.

In Business Without Borders, he shows you how.



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